2021 Jeep Grand Wagoneer

What Does MSRP Mean?



What Does MSRP Mean?

MSRP stands for Manufacturer Suggested Retail Price, and is the price number that the manufacturer recommends a San Antonio dealership sell a vehicle at. Also known as the list price, the manufacturer suggested retail price is based on a number of factors, from the materials and labor to build the vehicle to the current state of the market and more. If you have any questions about MSRP’s meaning and what is MSRP, don’t hesitate to contact us!

MSRP Meaning: What is MSRP?

What does MSRP mean, in detail? Here are a few more pieces of information about Manufacturer Suggested Retail Price:

  • A particular model will share the same MSRP across all dealerships in the wider market, as the price is set by the manufacturer.
  • While the MSRP is the same for each vehicle of the same model and trim, it won’t be the same for every vehicle the manufacturer sells. For instance, SUVs will have a different MSRP than a sedan or a truck.
  • Car shoppers can find the MSRP on the manufacturer’s website or the dealer’s website, and they can use it when negotiating the price of their new vehicle in Alamo Heights.

MSRP Meaning: How is the MSRP Set?

  • The MSRP sets a vehicle’s base price at its entry-level configuration without additional features or accessories.
  • Additional features and higher trim levels will raise the cost of the vehicle accordingly.
  • While the MSRP is recommended by the manufacturer, it’s not necessarily the price the dealership will choose to sell the vehicle at.
  • Depending on the invoice price for the vehicle, the price the dealership paid for the vehicle, the dealer may raise or lower the price of the car for Balcones Heights buyers.
  • Demand also plays a role in how much a vehicle costs. A popular model will most likely be sold closer to the MSRP, while a less popular model may be set at a discount.

MSRP Meaning: MSRP vs. Invoice Price

The term “invoice price” can come up while car shopping, but what is it? How do MSRP vs. invoice price differ?

  • Invoice price (or dealer price) refers to the amount a dealer pays the manufacturer
  • MSRP is the “sticker price”, i.e the amount you’ll be paying the dealer

Learn More About the Meaning of MSRP with Nyle Maxwell Chrysler Dodge Jeep Ram of Castroville!

Now that you know about MSRP and the various pricing terms commonly used when car buying, take a look at our other car buying tips!Our finance application can help your purchase experience get off to a quick and convenient start as well. Stop by our showroom today to see the compeitive pricing we can offer you!

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