2021 Jeep Grand Wagoneer

What Does MSRP Mean?

Shopping for a new car in Castroville but not sure of what is MSRP? MSRP stands for “Manufacturer Suggested Retail Price” and is also referred to as a vehicle’s list price. There are several factors that go into setting MSRP, including materials, market value, and more, so let’s learn more about what MSRP means and how it affects your next vehicle purchase at Nyle Maxwell Chrysler Dodge Jeep Ram of Castroville. 



What is MSRP?

MSRP is a term you’ll definitely come across when car shopping in San Antonio, as it sets the bar for each make and model’s worth. Other terms you’ll see along MSRP are base price, invoice price, and transaction price, all of which determine your final cost. Consider the following for what is MSRP: 

  • Each individual model will have the same MSRP regardless of the dealership since it’s a value set by the manufacturer. 
  • Each vehicle in the lineup will have a different MSRP. For example, SUVs tend to have higher starting MSRPs than sedans since they are larger vehicles. 
  • What is the MSRP for the vehicle you have your eye on in Alamo Heights? Check the manufacturer’s website to get a sense of where your budget will end up. 

How is the MSRP Set?

Manufacturers set MSRP using a range of factors, including sales processes, manufacturing costs, and market data from Balcones Heights-area dealerships. Here are some more variables to consider regarding what does MSRP mean: 

  • MSRP is for a model’s base trim level, excluding all available features and add-ons.
  • Opting for available amenities and higher trim levels will up your cost with each addition. 
  • MSRP is a recommended selling price, but depending on what the dealership paid for the vehicle, the dealer may raise or lower the final price accordingly.
  • In-demand models are likely to sell close to MSRP, while less popular vehicles are likely to receive more discounts. 

How Do I Get a Fair Price?

Part of knowing how to buy a car includes negotiating a fair price. Think of MSRP as a jumping off point for getting the price you want, as dealers may have wiggle room depending on how much they paid for the vehicle. Use these car buying tips from our sales team to snag a great deal: 

  • Kelley Blue Book, Edmunds, and Cars.com are excellent research resources for discovering how much a model is selling for in your area. 
  • Set a number below the MSRP and negotiate up from there. Don’t forget to factor in the trim level and features you want to add on. 
  • Ask if you can see the dealer’s invoice price on the vehicle. While they are not obligated to show you, it can help with negotiations if available. 
  • Shop around to see if different dealerships can offer you different prices. 
  • MSRP is still a factor even if you plan to lease, as it will set your monthly payments. 

Get Your Next Chrysler, Dodge, Jeep, Ram Vehicle at Nyle Maxwell Chrysler Dodge Jeep Ram of Castroville!

Now that you know what MSRP is, it’s time to start the sales process at Nyle Maxwell Chrysler Dodge Jeep Ram of Castroville. Our friendly finance team is here to guide you through the process, offering advice and vehicle incentives to help you save on MSRP. Save time when you apply for financing from home, and contact us with any questions!

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1950 US Hwy 90 E • Castroville, TX 78009

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Nyle Maxwell Chrysler Dodge Jeep Ram of Castroville 29.3553014, -98.8440197.